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Sunday, April 21, 2002

Spruce Beer?

One of our favorite movies is Ghost World. In an interview last year when the movie came out, creator Dan Clowes said about the character he created, "[Enid is] trapped in this world of very limited consumer choice. She doesn’t want to pick Pepsi or Coke; she wants some weird soda that she’s never heard of. She has a bigger imagination than what she’s offered."

This family is just like that. If there was ever a soda you never heard of, they’ve probably tried it. Better, they’ve reviewed it. Ranked it. Then they’ve told the world what they found. I love the score for my favorite, Vernors: "4+ unless you are from Michigan, then you rate it a 5+++, and probably remove your hat while drinking it." Amen. The background graphic on the site is even of Vernors.

The bad reviews are even better. "If you ever wanted to lick a pine tree, here is your chance." Thank you, Michie family, for sacrificing yourselves on the altar of non-corporate soda so the rest of us know what to look for.

(I’ve been known to fill the car (literally) with cans of Vernors on trips to the midwest. My brother tipped me off that it’s available in the Baltimore area, so I was able to replenish my dwindling stocks on a recent trip there. Hey, they sell Vernors less than three hours away from my house! Road trip!)

Posted at 4:34 PM

Comments

And they even mention that Vernors makes you sneeze the first time you try it. I know it makes me sneeze everytime I take my first sip. These guys are cool. :)

Posted by tegan at 5:56 PM, April 21, 2002 [Link]

see www.heritagefoods.co.nz for info about spruce beer made in New Zealand in 1773 by the explorer James Cook. He used a local spruce-like conifer called rimu or red pine, which resembled the black spruce he had used in North America.. This was the first beer ever brewed in New Zealand. The recipe has been revived by Heritage Foods in 2003 and shown by independent test to be very rich in antioxidant activity.

Posted by Mike Bradstock at 9:17 PM, October 14, 2003 [Link]

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