And when you kick out those jams, make sure you’re wearing Levi’s Vintage Jeans
Detroit-based 1960s revolution rockers the MC5 are being shepherded around a press tour of the UK by PR flacks from Levis, who are selling a limited edition MC5 t-shirt. Honestly, I never cease to be amazed at what can be co-opted in the service of commerce. Next thing you know, they’ll be exhuming the corpse of G. G. Allin to sell Hummers or something.
Posted at 12:41 PM