There Is No Cat

Nigritude Ultramarine

At work, search has been a priority lately. We’ve been talking with our clients about how to improve the search results on our site, and even a little about how to improve results on external search engines like Google. It’s become an issue with some visibility. I was simultaneously pleased and appalled when I heard our clients were going to be talking to some consultants about (external) search engine optimization. Pleased because it’s an indication that they’re taking the issue seriously, but appalled because so many of the people working in that field are peddling snake oil and recommending ethically questionable and even counter-productive actions. So when I saw Anil Dash’s post about the subject, I was interested. He’s entered a contest where search engine optimizers are competing to see who gets the top rank when people search for the nonsensical phrase "Nigritude Ultramarine". I suppose he’s trying to prove that clean semantic code, proper writing, and being linked to (ideally on merits, but since there are no merits to be judged when it comes to Nigritude Ultramarine, he’ll settle for Google-bombing) are the best approach to search engine optimization. That’s a sentiment I can definitely get behind.

Posted at 3:15 AM