That name sounds like a comic book monster or something
Apple hired documentary director Errol Morris to direct their new "Real People" commercials. Morris created something called The Interratron for use in his documentaries; it’s a set of teleprompters that enables the interviewer and interviewee to maintain eye contact while looking directly at the camera lens. The technique gives Morris’ interviews an intimacy that’s not often present on the screen. I expect that’s what Apple was after when they hired him (whether they knew how he gets that effect or not).
Posted at 11:54 AM